He mentions that when they went IPO, their stock was valued somewhere between 30 and 40 dollars. He is also an adjunct staff member of the RAND Corporation. When we communicate from the inside out, we're talking directly to the part of the brain that controls behavior, and then we allow people to rationalize it with the tangible things we say and do. He wasn't first. Market conditions were fantastic. In fact, they tried. You should have success then. Market conditions were fantastic. Visit http://TED.com to get our entire library of TED Talks, transcripts, translations, personalized talk recommendations and more. Simon Sinek 3 Books Collection Set (Leaders Eat Last, Find Your Why and Start With Why) by Simon Sinek, Start With Why By Simon Sinek, et al. The ad industry sees the technology as a threat to their product. The problem is, how do you find the ones that just get it before you're doing business with them versus the ones who don't get it? A few hundred miles away in Dayton, Ohio, Orville, and Wilbur Wright … They had none of what we consider to be the recipe for success. They're not inspiring anybody. The goal is not to do business with everybody who needs what you have. It even profoundly changed the way in which I operate in it. TED Speaker Simon Sinek explores how leaders can inspire cooperation, trust and change. Who does not necessarily look or act the part, yet has followers? People don't buy what you do. Simon Sinek: He didn't go around telling people what needed to change in America. They buy why you do it. If you look at a cross section of the human brain, looking from the top down, what you see is the human brain is actually broken into three major components that correlate perfectly with the Golden Circle. Money was no problem. Welcome to the human network. Everybody was trying it. New to Sonix? They showed up for themselves. Includes 30 minutes of free transcription. Gateway came out with flat screen TVs. Advertisement: Sharing. Simon Sinek: I love asking businesses, "What's your conversion on new business?" What if they had said, "If you're the kind of person who likes to have total control over every aspect of your life, boy, do we have a product for you. We all have about 10 percent who just get it. Simon Sinek: The difference was Orville and Wilbur were driven by a cause, by a purpose, by a belief. “Why” engages emotion. Zero. They tell stories of how every time the Wright brothers went out, they would have to take five sets of parts, because that's how many times they would crash before they came in for supper. It just doesn't feel right." Simon Sinek: Now, let me give you a successful example of the law of diffusion of innovation. The next 13.5 percent of our population are our early adopters. Every single person, every single organization on the planet knows what they do, 100 percent. The ad industry sees the technology as a threat to their product. Sonix is the best automated transcription software online. People don't buy what you do; they buy why you do it, and what you do simply serves as the proof of what you believe. His examples include Apple, Martin Luther King, and the Wright brothers -- and as a counterpoint Tivo, which (until a recent court victory that tripled its … Leaders hold a position of power or authority, but those who lead inspire us, whether they're individuals or organizations. He started to see that many of the struggles that organizations face exist simply because their leaders were playing with a finite mindset in a game that has no end. It's all happening here in your limbic brain; the part of the brain that controls decision making and not language. But TiVo is a commercial failure. Why? We don't need it. Simon Sinek: What it proves to us is that people don't buy what you do, people buy why you do it. Samuel Pierpont Langley was different. He went around and told people what he believed. They said, "We have a product that pauses live TV, skips commercials, rewinds live TV, and memorizes your viewing habits without you even asking." Simon Sinek presents a simple but powerful model for how leaders inspire action, starting with a golden circle and the question "Why?" It's what they believed about America that got them to travel in a bus for eight hours to stand in the sun in Washington in the middle of August. Simon Sinek: How do you explain when things don't go as we assume, or better, how do you explain when others are able to achieve things that seem to defy all of the assumptions? And yet, they're just a computer company. Buy our car," but it's uninspiring. They buy why you do it. Why is it that the Wright brothers were able to figure out controlled powered manned flight when there were certainly other teams who were better qualified, better funded, and they didn't achieve powered manned flight? They have the same access to the same talent, the same agencies, the same consultants, the same media. Simon Sinek: In other words, when we communicate from the outside in, yes, people can understand vast amounts of complicated information, like features, and benefits, and facts, and figures. He didn't get famous. We just happen to make great computers. Simon Sinek: As I said before, Apple's just a computer company. To listen and watch the transcript playback in real-time, just click the player below. He hired the best minds money could find and the market conditions were fantastic. Transcribing and editing audio and video is painful. For example: Why is Apple so innovative? Simon Sinek: The first 2.5 percent of our population are our innovators. My spouse and i TiVo products on my piece of junk Time Warner DVR on a regular basis. convert com/watch?v=qp0HIF3SfI4 file to srt, convert your com/watch?v=qp0HIF3SfI4 to text. These are the people who spent $40,000 dollars on flat screen TVs when they first came out, even though the technology was substandard. | 1 Jan 2018. The others just worked for the paycheck. He didn't get rich. Simon Sinek: How many of them showed up for him? Meh … That's how most of us communicate. Totally different, right? There is a famous TED talk by Simon Sinek called How Great Leaders Inspire Action. Globalization, as defined by rich people like us, is a very nice thing... you are talking about the Internet, you are talking about cell phones, you are talking about computers. He wasn't the only man who suffered in a pre-civil rights America, and he certainly wasn't the only great orator of the day. Their competitors are all equally qualified to make all of these products. "We make great computers. It's opposite of everyone else. He is best known for ‘the golden circle’ and to ‘Start With Why’, popularizing its concept. The Internet is so big, so powerful and pointless that for some people it is a complete substitute for life. He discovered remarkable patterns about how the greatest leaders and organizations think, act and communicate. Simon Sinek: There are leaders and there are those who lead. The way we challenge the status quo is by making our products beautifully designed, simple to use, and user-friendly. What is the best and easiest way to create subtitles? The more Simon started to understand the difference between finite and infinite games, the more he began to see infinite games all around us. What? They're just like everyone else. Simon Sinek: Very, very few people or organizations know why they do what they do. They paid for their dream with the proceeds from their bicycle shop. They’ve never made funds. Our limbic brains are responsible for all of our feelings, like trust and loyalty. Sonix is the best way to convert your video to text in 2019. In fact, some of his ideas were bad, but he had a gift. You're scaring us." It's always the same three things. Simon Sinek: It's this here, this little gap that you have to close; as Geoffrey Moore calls it, crossing the chasm. People who are really serious about software should make their own hardware. Emotions win over logic “What” engages logic. That's like that gut feeling. He quit. Simon Sinek: Because, you see, when TiVo launched their product, they told us all what they had. They believed that if they could figure out this flying machine, it'll change the course of the world. Motivational speaker Simon Sinek asks: "Why is it that Apple is the market leader?" Simon Sinek is leading a movement to build a world in which the vast majority of us are inspired by the work we do. Presented by Simon Sinek. The next 34 percent are your early majority, your late majority, and your laggards. The concept is basic, but powerful. Simon Sinek: Let me give you a famous example – a famous failure and a famous success – of the law of diffusion of innovation. "Everything we do, we believe in challenging the status quo. Eventually, on December 17th, 1903, the Wright brothers took flight, and no one was there to even experience it. Tivo was a superb technology that did amazing things that no one else’s had achieved. The Failure of Diffusion of Innovation We followed, not for him, but for ourselves. We follow those who lead, not for them, but for ourselves. Something called the law of diffusion of innovation. I believe. About three-and-a-half years ago, I made a discovery, and this discovery profoundly changed my view on how I thought the world worked. By the way, he gave the 'I Have a Dream' speech, not the 'I Have a Plan' speech. How Great Leaders Inspire Action – Simon Sinek – TED was automatically transcribed by Sonix with the latest audio-to-text algorithms. Simon Sinek: People don't buy what you do; they buy why you do it. But TiVo’s a commercial failure. Do business with us." It gets great gas mileage. Let me define the terms really quickly. In terms of getting the kids working together and motivating them, the teacher is the most important. He held a seat at Harvard and worked at the Smithsonian and was extremely well-connected. The goal is to sell to people who believe what you believe. There is no dispute. Paperback £7.33 £ 7. These guys, the innovators, and the early adopters, they're comfortable making those gut decisions. Because, you see, the early majority will not try something until someone else has tried it first. Everybody gets so much information all day long that they lose their common sense. If you don't know the law, you definitely know the terminology. In fact, people will do the things that prove what they believe. Why him? As it turns out, there's a pattern. First a few observations about my experience […] If Apple were like everyone else, a marketing message from them might sound like this. “Why” is your purpose. What new technology does is create new opportunities to do a job that customers want done. We transcribe audio and video files for storytellers all over the world. Why you should listen 17 million have watched it so far. It has no leather seats. It lets people be creative. People don't buy what you do. The number one benefit of information technology is that it empowers people to do what they want to do. As we dove into Part 3 of the book, we finished chapters 6 and 7. Rather than speaking to each user’s ability to control their lives better, they focused on communicating features and functionality, expecting sale that never came. Quickly and accurately convert video to text with Sonix. I am talking about, we work with TiVo since verb. This little idea explains why some organizations and some leaders are able to inspire where others aren't. Paperback SUMMARY - The Infinite Game by Simon Sinek. The inspired leaders and the inspired organizations, regardless of their size, regardless of their industry, all think, act, and communicate from the inside out. "Here's our new car. Sonix uses the latest AI to produce automated transcripts in minutes. I listen to politicians now with their comprehensive 12-point plans. Simon Sinek: This is where gut decisions come from. Simon Sinek: Well, as a result, the way we think, the way we act, the way we communicate is from the outside in. Wanna buy one?" Simon Sinek Leadership Lessons: He discovered incredible patterns in how the greatest leaders think, act, and communicate. It lets people be productive. Simon shares his simple concept of the Golden Circle, with WHY in the middle, then HOW and finally WHAT on the edge. Try Sonix for free today. Simon Sinek: Dr. King believed that there are two types of laws in this world – those that are made by a higher authority and those that are made by man. It's what they believed. It wasn't about black versus white; 25 percent of the audience was white. Some know how they do it, whether you call it your differentiating value proposition, or your proprietary process, or a USP. Year, after year, after year, after year, they're more innovative than all their competition. He is the author of five books, including Start With Why (2009) and The Infinite Game (2019). It pauses live TV, skips commercials, memorizes your viewing habits," et cetera, et cetera? The goal is to do business with people who believe what you believe. I call it the Golden Circle – Why How? When they went IPO, their stock was at about $30 or $40 and then plummeted, and it's never traded above $10. In fact, talking about it now, we can't even imagine buying an MP3 player from Dell. By 'why,' I don't mean to make a profit. As a successful example, he uses Martin Luther King, Jr.’s “I Have a Dream” speech. The cynical majority said, "We don't believe you. It's also responsible for all human behavior, all decision making, and it has no capacity for language. There is no dispute. The first rule of any technology used in a business is that automation applied to an efficient operation will magnify the efficiency. Any sufficiently advanced technology is indistinguishable from magic. He wanted to be rich, and he wanted to be famous. They've been making flat screen monitors for years. Click here for 30 free transcription minutes!! By the way, they didn't do it because the technology was so great; they did it for themselves, because they wanted to be first. That's a result. In fact, I don't even think it's traded above $6, except for a couple of little spikes. This discovery was the uncovering of a pattern in which all the great leaders would think, act and communicate. Simon Sinek is a British/American author, motivational speaker, trained ethnographer, and marketing consultant. It just so happens that the civil rights movement was the perfect thing to help him bring his cause to life. Technology... is a queer thing. Always communicate your “why” to others because emotions influence over reason. If you talk about what you believe, you will attract those who believe what you believe. Sonix uses cutting-edge artificial intelligence to convert your com/watch?v=qp0HIF3SfI4 files to text. No machine can do the work of one extraordinary man. The internet is a great way to get on the net. People who believed what he believed took his cause, and they made it their own, and they told people. The Golden Circle is an innovative concept presented by Simon Sinek in his TED Talk "Start with Why". We follow those who lead not because we have to, but because we want to. Starting with “why” unlocks the inspiration option. It is only when they go wrong that machines remind you how powerful they are. Simon Sinek begins his talk with questions: Do you ever wonder why Apple® is so innovative or why Martin Luther King became the leader of the Civil Rights movement? Simon Sinek’s Biography. This transcript may contain errors. Sometimes, you say you're leading with your heart, or you're leading with your soul. He knew all the big minds of the day. The reason that person bought the iPhone in the first six hours, and stood in second in line for six hours, was because of what they believed about the world and how they wanted everybody to see them. They sent out no invitations, and there was no website to check the date. Why do you get out of bed in the morning, and why should anyone care? Because the part of the brain that controls decision making doesn't control language. Sinek suggests that the law of diffusion of innovation tells us that you have to have between 15 and 18% of a population to accept an idea before you hit the tipping point. Some of those people created structures to get the word out to even more people, and lo and behold, 250,000 people showed up on the right day, on the right time, to hear him speak. That's how we describe them, right? Simon Sinek: People don't buy what you do. Sonix is the best way to convert your video to text in 2019. Why would you buy an MP3 player from a computer company? But this didn’t work for TiVo. We found out about it a few days later. What is the best free subtitle font for multiple languages. This explains why every single person in this room is perfectly comfortable buying a computer from Apple, but we're also perfectly comfortable buying an MP3 player from Apple, or a phone from Apple, or a DVR from Apple. The middle two sections make up our limbic brains. People always give you the same permutation of the same three things – undercapitalized, the wrong people, bad market conditions. Sinek made a shocking discovery. I TiVo-ed stuff on my piece-of-junk Time Warner DVR all the time. Although the business schools taught that businesses needed good timing, proper funding, and the right team to succeed, plenty of businesses that were blessed with those ingredients actually failed. All I did was reverse the order of the information. Well, Dr. King wasn't the only man in America who was a great orator. Simon Sinek: It's probably the world's simplest idea. Simon Sinek: We say what we do. Simon Sinek is an unshakable optimist who believes in a bright future and our ability to build it together. As we said before, a second ago, the recipe for success is money, and the right people, and the right market conditions, right? From the time TiVo came out, about eight or nine years ago, to this current day, they are the single highest-quality product on the market, hands down. Wanna buy one?" Simon Sinek: We all sit at various places at various times on this scale, but what the law of diffusion of innovation tells us is that if you want mass-market success, or mass-market acceptance of an idea, you cannot have it until you achieve this tipping point between 15- and 18-percent market penetration. He's the author of the classic "Start With Why"; his latest book is "Leaders Eat Last." by Shortcut Edition | 5 Jan 2021. He was in pursuit of the riches. That's how most marketing is done, that's how most sales is done, and that's how most of us communicate interpersonally. Simon Sinek Quotes TiVo and other digital recording devices have confounded advertisers. Well, I hate to break it to you, those aren't other body parts controlling your behavior. Or better, how do you explain when others are able to achieve things that seem to defy all of the assumptions? They're beautifully designed, simple to use, and user-friendly. Millions have already seen his video on TED.com about the importance of knowing why we do what we do. Click here for 30 free transcription minutes!! In Start with Why, a book by Simon Sinek, these and other similar examples are discussed. Simon Sinek presents a simple but powerful model for how leaders inspire action, starting with a golden circle and the question “Why?” His examples include Apple, Martin Luther King, and the Wright brothers — and as a counterpoint Tivo, which (until a recent court victory that tripled its … Simon Oliver Sinek (born October 9, 1973) is a British-American author and inspirational speaker. — Simon Sinek “ TiVo and other digital recording devices have confounded advertisers. 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